Where Project Runway Meets Hackathon

April 13, 2019

9:30 AM - 9:30 PM

SHOWCASE:

7:30PM - 9:30 PM

 

258 Johnson Ave

Brooklyn, NY 11206

(second floor)

Event Description

The EFE Make-a-Thon is a 12-hour creative sprint (from brainstorming to upcycling to showcasing) in which people in the community come together to repair, upcycle, and give new life to old and tattered clothes. 

It is where Project Runway meets Hackathon.

That being said, you do not need any sewing/design experience to participate.

Our upcyclers will be organized into teams, comprised of both experienced and inexperienced creators. No matter your background, everyone has something to contribute. The EFE team encourages the cultivation of creativity, teamwork, and learning from your fellow peers, and through this event, you will be able to simultaneously learn and teach your fellow upcyclers. During the last couple hours of the event, every team will have to strut down their creation down the runway! We will have a panel of judges to give constructive criticism and commentary.

We will provide fabric, sewing machines, and other supplies. We will also be hosting educational workshops so our upcyclers may learn about mending, embroidery, and plant-based dyes. We hope to inspire our attendees to start upcycling on their own and even take initiative in helping their friends fix up their torn, ripped, or stained clothes.

Learn more

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EFE is a community of next-generation student designers with a mission to inspire others to rethink waste through upcycling second-hand clothing and textile waste. Through hosting large scale (and small scale pop up) events, the EFE community now expands across all of NYC including student designers from not only Hunter College but also students from FIT, Pratt, NYU, etc. We strive to create an active and close-knit community that brings together student designers of all levels of designing experiences and backgrounds. 

The goal of this EFE Make-a-thon is to catalyze collaboration between community members by simultaneously teaching and learning new skills through upcycling. By repurposing old and tattered clothing as a community, we learn how we can creatively extend the lives of our clothes to divert them from going to landfills.

Through this event, we hope to empower people of all disciplines to find their inner designer and creativity, so whether you have previous experience or not, anyone can become an upcycler!

Make-A-Thon Schedule (subject to change)

9:00 AM: Check-in

9:30 AM (Start Time): EFE team presents opening remarks and instructions

9:50 AM: Upcycler team formation

10:00 AM – 10:50 AM:  Design Thinking

11:00 AM – 5:30 PM: Upcycling time! (~5 hours)

11:00am – 12:00pm: 1-hour workshop

– Recommended Lunch (We will provide vegan lunch for Upcyclers!)

5:30 PM – 7:30 PM: Set-up for the fashion showcase (Practice pitch/Dress Rehearsal)

7:00PM: Check-in for showcase

7:30 PM – 9:30 PM: Fashion Showcase featuring the pieces created by our wonderful Make-a-thon teams!

Margo Isadora

New York based print and women’s wear designer. She earned her BFA in Fashion Design at Parsons School of Design and currently is an Assistant Print Designer at Club Monaco.  Her work is noted for incorporating hand methods of print design, including block printing, screen printing, hand painting, and appliqué. She was selected as a semifinalist for Parson’s Designer of the Year, was chosen for the Parsons Benefit Gala Show, and her work was shown at Saks Fifth Avenue.

 

 

 

DeVonne Jackson (Positive Obsession)  

Based in Brooklyn, N.Y. of Jamaican, Bajan & Puerto Rican decent by way of West Africa, DeVonne is the Founder of Positive Obsession and is as colorful her roots. Wardrobe styling and personal shopping began DeVonne’s career in fashion over a decade ago. Professionally, she completed her M.A. in Media & Communications with a focus on Events & Media and began working in televised events for Telepictures, Black Entertainment Television and the MET Gala to name a few. She now works in International Production for A&E Networks.

Malka Hershop

At just 18 years old, this girl works multiple jobs. Not only is she is a full-time student studying Biochemistry but she is also a part-time paralegal. She is also a full time vegan and part-time yoga enthusiast for sustainable skin care products. Whether you need legal advice or just advice on how to be a badass boss woman who won’t take no for an answerMalka is your go-to person. She is straightforward, direct and won’t tolerate any B.S especially when it comes to sustainability.

 

Tara Maurice

 

Tara Maurice is the Founder and Creative Director of McGuffin&Co, a bespoke agency helping clients answer the critical question, “What’s your why?”,  because the power that comes from being able to clearly articulate why anyone should give a damn about your brand is fundamental to making your way in the world today.

The world needs designers, I would argue now more than ever.  This moment requires designers to make less stuff, and create more ideas that envision better outcomes for people. Making sense out of nonsense, that’s the work that excites me.”

 

Having held design leadership roles for a handful of America’s most beloved brands, as DVP of Women’s RTW Design, Tara was part of the creative team at Coach to shepherd the brand through the most transformative period in the company’s history, transforming the 75 year old house into a new breed of American luxury. This work was the spark that launched McGuffin&Co, grounding our vision of brand work as a precise hybrid of design and strategy, framed as storytelling for the user.

 

A native of Canada, Tara holds a BFA in Fashion Design from Otis Parsons in Los Angeles and is a Masters in Design for Social Innovation candidate at the School of Visual Arts in New York City, a one-of-a-kind program mobilizing designers as creators of new social conditions that seek to increase equity, social justice, resilience, sustainable and circular systems for the benefit of global communities. Tara is the creator of “The Less is More Project”, she and her husband reside in NYC with their two children.

 

Event Location

258 Johnson Ave

Brooklyn, NY 11206

(Second Floor)

UPCYCLER TICKET

  • REVAMP & REPURPOSE OLD CLOTHING WITH NON-EXP & EXP UPCYCLERS
  • LEARN NEW SKILLS THROUGH OUR WORKSHOPS
  • AND FINALLY, SHOW OFF YOUR CREATIONS AT THE SHOWCASE! 

We ask that you buy this ticket only if you can stay the whole day 9:30 am – 9:30 pm (If not the whole day, at least from 10am-6pm so you don’t miss out on the upcycling!)

SHOWCASE TICKET

  • Witness the creation that upcyclers had created earlier that day
  • LISTEN TO THE STORIES AND INSPIRATION BEHIND EACH CREATION
  • Join efe at the forefront of a rising sustainable faSHion movement

THis ticket is to watch the showcase as an attendee from 7:30 PM-9:30 PM

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